Google and Yelp Reviews Management and Optimization
You’ve seen it a thousands times on a Google search. Next time you search for a restaurant or a local business, (especially on mobile), you’ll notice a small map with a few pins put on the spot of the business address – This is the Google My Business profile and it needs to be a very important aspect of your overall SEO and marketing strategy.
You Need More Real 5-Star Reviews!
Lets face it, all businesses today need targeted visibility on Google. Smart business owners know this requires optimizing their website, hiring a reputable SEO agency, maybe running some Google Ads, etc. What most people don’t know is that there’s a third & fourth entity that also needs optimizing: their Google My Business & Yelp listings (GMB) Officially known as your Google Business Profile, this powerful listing is a dynamic snapshot of your business which highlights your best features and enables potential customers to quickly learn about, find and engage with you, usually right from their smart phones. GMB is always the first content to pop up on searches, usually directly below ads. 90% of folks searching for local and national companies click the information found in the GMB profile, 90%! Yelp really needs no explanation, it pops up everywhere and most people have a love-hate relationship with it. CM utilizes its pool of certified Yelpers to add real, 5-star reviews to your Yelp profile and help boost your rating.
How Do You Optimize a GMB or Yelp Page?
The objective of any business in creating GMB or Yelp listing is to “get into the local pack.” The local pack is what’s referred to as the top three business listings. Google and Yelp will always display the top 3 business listings for any location-based search.
There will always be 3. If you are in that top three, that means you will be displayed. Meaning, you are in the local pack. Also meaning your going to get that lead or phone call over all your competitors, and grow your revenue. To get into the local pack requires strong SEO tactics and strategic keyword placement in your profile content, real reviews from certified Google Tour Guides and certified Yelp reviewers. (As well as a couple secret moves only our CM Monthly Membership clients receive.)
Reviews are what drives interested people to your website and ultimately leads to more clients and increased revenue. In today’s age, its a fact that 92% of consumers do not go past the Google My Business or Yelp Profiles, directly under the ads section on a Google search. That means your business needs to pop up 1, 2 or 3 in the Google maps / profile section on the search results. Its simple, the more reviews and the better your rating is, the higher your business will pop up in search results and the more likely you’ll get that consumer to call you. That’s where Cohn Media steps in!
Cohn Media is here to assist you and help you dominate not just on organic Google searches, but your Google My Business and Yelp profiles as well. Subscribe to the CM Monthly Membership Club to start the process. The CM Club not only takes care of your GMB and Yelp profile, but helps drive traffic to your website & maintains your website on a daily basis.