3 Digital Marketing Techniques Rehab Centers Use to Grow Business
You run a rehab business and offer quality service to clients. You hire qualified staff to help patients overcome alcohol or drug addiction with the help of a comprehensive treatment plan. But how do you expect patients to visit the premises if they aren’t aware of your services? Effective marketing is crucial for any business and rehabilitation centers are no exception. Unless you have a marketing strategy in place, it won’t be easy for you to reach your target audience and convince them to visit you for their treatment.
Online Marketing for Rehabs
While you can promote your business through traditional marketing mediums such as print media, radio ads, or direct mail marketing, you can’t overlook the benefits of online marketing for businesses.
Today, a majority of people carry out online search when they need information. If you incorporate online marketing approach in your marketing strategy, you can raise brand awareness. When people look for rehab centers for the treatment of their family members or close friends, they will notice your rehab center as well. If you maintain a strong online presence, there is no reason why people wouldn’t get in touch with you to learn more about your services.
Here are a few ways how you can effectively spread a word about your business:
Maintain an Online Presence
Do you have a professional website that represents your business?
A professionally designed website can help you create a positive image of your rehab center and establish credibility. However, many treatment center owners fail to understand its importance and miss out on a great opportunity to reach people looking for rehab facilities.
Your website acts as an employee that works 24/7. Aside from promoting your business, it educates and engages your potential clients. If you don’t maintain your business website, you may end up losing potential clients to your competitors.
However, don’t forget that designing and developing a user-friendly website isn’t as easy as it seems. It’s best to leave this task to professional web designers and developers, since they are better aware of the digital arena.
Let’s take a look at few factors that can make the website for your rehab center stand out from the crowd:
Visual Appeal
Just because you have a professional website doesn’t mean that every person looking for a good rehab center will visit it. Your competitors may also have a professional website and if your website isn’t attractive enough, visitors won’t give it a second thought.
Therefore, it is crucial that your website be visually appealing. It should keep visitors hooked and convince them to learn more about the services you offer at your rehabilitation and treatment facility.
For this purpose, be wise when choosing colors and fonts for your website. Opt for colors that bring out the visitors’ emotional response. It would also pay to invest in quality photography that updates your clients about what they can expect when they visit the addiction treatment center.
User Experience
User experience matters the most when it comes to the performance of a website. The more user-friendly your website, the more time your potential clients will spend on the site and are more likely to contact you.
For this purpose, be extremely careful about the usability of your professional website. Keep in mind that a simple website that is easy to navigate can attract visitors like nothing else. Here are a few tips to make your work easier:
Your website should be well-organized and simple
Don’t add a lot of information to a single page: this prevents the user from having to browse your website for more information
Around 40% of visitors leave a website if it doesn’t upload in 3 seconds. So, try to reduce the loading time for your rehab website
Be consistent with your chosen layout
It is also a good idea to make your website responsive or mobile-friendly. Around 52.4% of internet users access the internet via their smart devices. If the website of your rehab center adapts the size of mobile devices, you can attract more online traffic.
Search Engine Optimization
When people want to know about rehab centers that treat alcohol or drug addiction, they usually begin their search online. The first point of contact is usually a search engine, particularly Google.
As they enter the search query in the search bar, the search engine crawls to the listed webpages and displays the most relevant results.
You may wonder how Google decides which pages are most relevant to the search query. If a web-page is optimized for search engines, it’ll rank higher on these searches and bring more traffic to your website.
Search engine optimization has become a must for businesses. If you want to generate leads and spread the word about your rehab center, you ought to invest in SEO techniques. On-page and off-page SEO methods increase organic traffic. This way, you can fill more beds in your rehab center without breaking the bank.
It’s a prevalent misconception that SEO is all about keywords. Businesses often stuff their webpages with target keywords to achieve high ranking on search engines. However, keyword stuffing can lead search engines to blacklist your website.
While it’s important you should add relevant keywords, be careful with how you add them to avoid penalties. If your website offers a good user experience, it’ll be easier for you to rank high on search engines.
Implementing SEO is a time-consuming task, but it is worth your efforts.
Content
When it comes to SEO, you should know the benefits of high-quality content. If your website content adds value to your target audience, they are more likely to choose your rehab center for addiction treatment. Moreover, they may also share your content in their social circle and promote your treatment center.
Aside from adding relevant and up-to-date content to your website, you ought to be consistent. If you regularly update SEO-optimized content on your website, you can increase online traffic and get more clients for your rehab center.
Backlinks
Backlinks are also crucial for any business website. The more trusted websites linked to your site, the more online traffic you can attract. Backlinks also builds credibility and help you get a high-ranking spot on search engines.
However, it takes time and efforts to improve the ranking of your rehab center website through backlinking. It’s a good idea to hire a digital marketing service so you have time to focus on other things while they use their expertise to promote your business online.
Cohn Media has a strong network of authoritative websites. They can link your website to relevant web-pages to increase visibility and increase online traffic to your website and help you attain domain authority.
Social Media Promotions
Back in the day, social media was considered a waste of time where people spent meaningless hours talking to each other or playing games. But social media today is much more than that. While social media helps you stay connected with your friends and introduce you to new ones from around the globe, you can also use social platforms to promote your business.
Social media provides you with cost-effective options to build a positive image of your rehab center and gives you an edge over your competitors. People are usually skeptical about rehab centers due to their negative reputation. But with the help of different social channels, such as Facebook, Instagram, Twitter, LinkedIn, and other platforms, you can achieve the desired results.
When a person wants to buy a product, they opt for a brand that they trust. Building a trust-based relationship with clients is extremely important for rehab facilities. If any of their family members are addicted to drugs or alcohol, they would prefer a rehab center where their loved one stays safe. If your potential clients trust you, they would prefer your rehab center over your competitors.
Make the most of these free platforms and keep your subscribers engaged. Post content they find useful and encourage them to share their views about relevant topics. But be careful not to cause controversy.
Encourage your satisfied clients to share a positive feedback on your social page. Even more effective, you can record videos of patients you treated and add it to your website and social media page as approved testimonials.
Aside from free promotions, publishing paid ads is another effective way to generate leads. Social sites allow you to advertise your website and social pages to your target audience at low costs. The analytics report gives you detailed information on the results produced by the ad, including the conversion rate.
Running a rehab center and managing its operations is quite a task and it’s not always a feasible option to manage your online marketing campaigns on your own. Cohn Media offers efficient online marketing services for the rehab industry.
Our efficient team makes the most of several digital channels and assists rehab centers in promoting their businesses. Contact us today for your marketing needs and leave the rest to us.