Updated: Feb 28
Today, it has become increasingly important for businesses to boost the credibility and authority of their website. After all, thanks to the ongoing pandemic, businesses have come to rely on the online realm and their websites to stay in touch with their customer base. This is why they are looking for ways to boost their SEO and rank high on Google. We’re listed as one of the Top Digital Marketing Companies In Arizona on DesignRush, so we understand the importance of this topic.
One trick that many businesses are trying to learn is to improve their backlink building strategy. If you create more backlinks to your website, it will help you reach a larger audience, boost your credibility, and also help you rank high on search engine results pages. There are various ways in which you can get backlinks. While you work on building new backlinks, you should also work on improving your existing ones as well.
Here are some ways in which you can improve your backlinks:
Fix Your Broken Backlinks
You must have come across many promising links on search engines that lead you to the not-so-promising 404 error page. These error pages are pretty common and can be quite annoying as well. However, you can use these error pages to your benefit and get more backlinks to your website.
A 404 error occurs when the webpage is part of a website that was taken down.It’s a broken link that is certainly not good for the SEO of websites that have backlinks embedded in that webpage. This is why you must certainly keep a check on all of your backlinks to ensure that none of them are on such websites.
If you happen to find a broken link, then you need to contact the website owner to let them know that you have found a broken backlink. In such an instance, you must remain as friendly as possible and introduce yourself properly. You must let them know that their resource page is no longer functional. You can also offer them your freshly-created content, which they can choose to use under that URL. This way, you can add more backlinks to your business website.
Focus on High-Quality Infographics
Infographics have the potential of becoming an exceptional part of your backlink building strategy. The trick is to make sure to produce high-quality infographics on your website and to incorporate it seamlessly into your web content. Credible, valuable, and informative infographics will help you bring in organic traffic and provide you the perfect opportunity to generate valuable backlinks.
Why do infographics work so well? It has to do with the fact that they provide credible information in an easy-to-understand and concise manner. They are sharable tidbits of digestible information that is presented in a visually appealing manner. This is why infographics are a popular way to deliver information today.
When linking back to your infographics, just make sure that they are on trending topics and will add value for your visitors. You can’t just randomly plug in the infographics on your website without relating them to the overall content. Thoroughly research the topics that people are searching for on the internet. Make sure to narrow down your search by focusing on your industry.
Use your findings to create infographics that will help you build seamless, valuable backlinks. You can use free visual content creation tools, such as PiktoChart and Canva, to design attractive and easy-to-understand infographics.
Start Guest Blogging
Guest blogging is a tried and tested way to branch out and introduce your website to a whole new target audience. The best thing about investing your time and telnet into guest posting is that it allows you to link back to your website. For each guest post, you can count on adding at least 1 backlink to your site. It allows you to expand your reach easily.
Writing a guest post on a popular website will also help you build the credibility of your website. This is because if you choose a credible website to write a guest blog for and add an outbound link to your website, then you will benefit from that website’s credibility by extension.
Try to work with a website that will allow you to link back to your website within the article or blog that you are writing for them. This way, you will have control over which posts or pages on your website you want to link back to in the post.
If you want to find blogs that are accepting guest bloggers, then do a thorough Google search for phrases such as:
Your keyword + “guest article”
Your keyword+ “write for us”
Your keyword+ “become a contributor”
Once you find these blogs, prepare an impressive pitch that you can send to them. Research for keywords that are popular in that industry and prepare a great topic for your post. Describe your post as briefly and clearly as possible and convince the website owner that your post can add value to their website.
After convincing the website owner, your job is to add backlinks to the content as seamlessly as possible. Try to link back to pages with SEO content so that you can boost your website traffic and improve your Alexa ranking as well.
Study Your Competition
Another great idea to improve your backlinking strategy is to look at what your competition is doing. We are certainly not encouraging you to copy their strategy since not everything works for everyone. However, you can surely study their backlink building strategies and adopt the ones that will work for your brand. Take inspiration from the successful parts of their strategies and add your distinctive spin to them.
The best way to figure out what your competition is up to is to follow them on social media. It will help you get inspiration and allow you to come up with unique and innovative ideas. It will also help you learn from their mistakes and prevent you from making the same errors in your campaigns.
You can also set up a Google Alert that will help you stay in the loop about the sort of content that your competitors are creating and linking back to. It will keep you up to date about the keywords that are relevant in your industry. This way, you can create valuable content that is worthy of being linked back to.
Follow the aforementioned tips to improve your backlink building strategy. It will help you boost your SEO ranking and enable you to generate more traffic to your website. Hence, you will be able to build your business’s credibility and improve your website’s standing.