Wondering how to simplify website design for conversions? Well, you have come to the right place!
Did you know that website visitors deem a neat and simple website design to be more beautiful than one that is visually complex? The worst website design mistake that you can make is to design a “pretty” website with a complex structure, no strategy, and all fluff.
Your website is the central region of your online brand. It’s where you primarily interact with your online audience and the platform where conversions take place. Regardless of the type of conversions you want, such as subscribe, register, buy, watch, etc., a well-crafted, strategic, and simple website can help you boost your conversion rate.
How to Simplify Website Design
Here are five ways in which you can create a simple website design:
1. Simplify Your Website Navigation
The first step is to make your website as user-friendly as possible by streamlining the navigation process. A user-friendly website is inarguably one of the best SEO strategies, and it helps greatly with boosting conversions.
All you have to do is reduce the number of clicks that it takes for a user to reach their destination. When it comes to improving and simplifying your primary navigation menu, only include pages that are part of your conversion journey. These are pages that answer prospective clients’ questions and provide relevant information in all the important conversion stages –awareness, consideration, and decision.
It’s perfectly alright if you have to cut pages from your primary navigation menu to make it reflect the typical customer/buyer journey. The primary menu doesn’t need to tour visitors access to all the pages on your website. It’s only meant to guide them through the buying process as naturally as possible. Once you’re done streamlining, take the time to review your navigation. Exclude all pages that are not part of your core sales funnel and move them to the footer of your website.
Pro Tip: For your landing, sales, and opt-in pages, remove these navigation tools to keep your visitors on the page and to help them focus on taking the required action.
2. Remove All Potential Distractions
The worst thing that you can do to deter a possible conversion is to overwhelm your website visitors with too much content. This can lead a potential buyer to abandon their cart and leave the website. Here are some ways in which you can potentially distract your visitors:
Stuffing your sidebars with ads and affiliate promotions and adding an overwhelming number of CTAs.
Going overboard with your social media icons and social sharing links by placing them everywhere you possibly can – the sidebar, footer, bottom of the blog, top of the site, etc.
Adding competing CTAs on the same pages.
Adding vanity content to your site that does not add value to your customers’ experience.
Every button, promotion, badge, social media icon on your website can act as a potential distraction and compel your visitor to leave your website. This is why you must determine if you have any such distractions on your website and aim for a simple website design. Whenever you add a new widget or icon to your website, evaluate its importance by weighing the value that it will provide to your visitors. Ask yourself if it will hinder their visit or help them gain easy and quick access to valuable content.
3. Use Relevant Imagery
Custom photography is a great option for website imagery. However, not everyone has the budget for it, which leads us to the use of stock imagery. You need to be careful when using stock images and rely on the best stock photography sources only.
Use images only if they add value to your content and overall user experience. Stay away from cheesy, tacky, generic stick photos that will only give the wrong impression about your brand. Use relevant images that are conceptual and layered. All of the images that you use on your website should have consistent color, shape, or style.
Use the technique known as gaze focusing to use your images to visually guide tour visitors’ attention to your content. For instance, if you use an image next to a CTA, make sure it’s visually pointing or leading your visitors’ eye toward the CTA.
When using stats, facts, and figures in your blog posts, use helpful and easy to understand screenshots, infographics, and charts to visually communicate that data to your readers. For product photography, make your images as interactive as possible and allow the buyer to rotate, zoom, and change the color of the product. Always use multiple, clear images to showcase the product from different angles. The images should replicate a buyer’s real-life shopping experience of holding the product in their hand and opening it, using it, turning it over, etc.
4. Stick to One Call-to-Action
Still wondering how to simplify website design for conversions? The answer lies in having clear-cut conversion goals for each page and post on your website. This means, that you must stick to one call-to-Action (CTA) to reach your goal. Always make sure that this CTA stands out and is not clouded by irrelevant content.
You simply cannot risk overwhelming a prospective buyer with competing CTAs on the same page as it might result in no action at all. If you must include more than one CTA, then make sure the secondary CTA is not splashy and eye-catching like the primary one. It should be more subtle and low-key, just like a text link in your blog post.
5. Select One Color for Your Action Items
Don’t overwhelm your visitors with too many colors. Keep your website design as simple as possible by using one or two primary colors and one solid action color. This will be the color that you will use for all your action items, such as conversion buttons, links, special offers, etc. Make sure that the action color contrasts with the primary site colors so that it can stand out. Using one action color will help you train your visitors to associate the color with an action, such as clicking a button, buying a product, opting-in for an offer, and more. Also, don’t ignore the psychological effects of colors and choose those that will help you boost your conversions.
Use the aforementioned tips to simplify the design of your website to boost your conversion rate.If you want to drive your conversion rate through the roof, then get in touch with Cohn Media today! We offer interactive and performance-driven website designs that will help you turn your website traffic into successful conversions!