If you’re wondering how to boost your Alexa Ranking, then you’ve come to the right place! Read on to discover 5 helpful ways to increase your rank.
Businesses are always looking for ways to improve their online presence, boost their website traffic, and establish their credibility. Alexa Rank is an important public metric that can help them achieve that. This is because potential investors, partners, and advertisers will often look up your ranking to evaluate the value of your business. Hence, a boosted Alexa Rank can help you greatly!
So, let’s get started with the obvious question, what is an Alexa Rank?
What Is Alexa Rank and How Is It Calculated?
Alexa Rank or Ranking is a single metric that tells you how popular your website is in comparison to all the other websites. Your Alexa Rank helps establish your website’s authority on the web. So, how does Alexa rank your website? Well, it has a large traffic data that comprises millions of internet users across the world.
Alexa uses this data sample to estimate the number of visitors to all websites. It’s a complex system that involves recognizing and discarding spam or fake traffic and correcting for biases. The data that Alexa Rank uses is free of non-human data and noise.
Alexa evaluates the average daily page-views and visitors to every website over the past 3 months regularly. The website that has the highest combination of page-views and visitors over this period gets the top rank.
How to Get an Accurate Alexa Rank
Before delving into the topic, “how to boost your Alexa Ranking”, let’s discuss how you can get an accurate rank. The easy way to ensure the accuracy of your rank is to certify your website’s metric on Alexa. Websites that have certified metrics get their metrics measured directly by Alexa instead of getting it estimated by Alexa’s data panel.
How to Boost Your Alexa Ranking
Here are some tips that can help you boost your Alexa Ranking:
Create Engaging, Original Content
The first step is to frequently create content that’s engaging and provides real value to your visitors. If your content doesn’t add any value or is too dry, then you won’t be able to attract traffic to your site. When a reader finds your content valuable, helpful, and original, they will be compelled to engage further with your website and read more content in the future. If your content is credible and informative, then a reader might be prompted to share it within their network as well, which will introduce new readers and potential leads to your website.
Try to Generate More Inbound and Internal Links
If you have a steady flow of inbound links, it will enable search engines to find your niche easily and also help you rank higher. It will also boost the credibility and quality of your website. Just make sure that these inbound links are authoritative, i.e., they are from sites that are performing well.
Additionally, you need to work on adding internal links within your content as well. These links will take your visitors from one page on your website to another. These links help visitors navigate your website and keep them engaged with related and relevant content. For your internal links to work, you will need to double down on producing top-notch content.
Both inbound and internal links will help search engines understand your website’s content and determine its value to your visitors. However, make sure that you don’t go overboard with your linking and find the right balance. This is because excessive linking can impact your credibility negatively and search engines might penalize your website for it.
Optimize Your Site for Appropriate Keywords
Do some thorough keyword research and find the keywords that your competitors are using successfully. Then, you can buy PPC campaigns for those keywords or optimize your website for them. This research will also help you understand what your audience is looking for and how it’s trying to find it. Keyword research essentially teaches you to speak your target audience’s language and allows you to meet their needs. Also, work on proper keyword placement as well. If you randomly throw the keywords into your content, then it will adversely affect the reader’s experience.
Study the Marketing Strategy of Your Competition and Find Things That Work
You need to analyze your competition because competitive analytics will help you put your website’s data and analytics into the right context. It will help you figure out which metrics are essential for your website and what strategies will work for you in the short and long run. It also helps you recognize and prepare for the upcoming industry trends. All of these factors will help you create an overall successful strategy and enable you to make better, more informed decisions about your business.
Invest in Good SEO Practices
SEO is undoubtedly an essential strategy that you need to adopt if you want a higher Alexa Rank. It’s a technique that helps you optimize your content in a way that it starts ranking higher in the search results of search engines such as Google. You need to dedicate time and effort to create optimized content to boost the visibility of your website on the search engine.
Better SEO will also help you create a more cohesive and valuable experience for your visitors and customers who use your site to interface with your brand. This will ultimately help improve your rank since a positive user experience will help you keep and convert customers and enable you to generate more traffic.
We hope this guide has sufficiently helped you figure out how to boost your Alexa Ranking. Just use the aforementioned tips to enhance the quality of your website content, aim for improved customer experience and SEO, and you will ultimately, boost your Alexa Rank!