How to Market an Addiction Treatment Center
Addiction treatment centers are the cornerstones of personal recovery and sobriety. They’re places of hope, reconciliation, and a fresh start, and they have the potential to build someone from their rock bottom and point them in the direction of greatness and success.
Whether the futures of your rehab clients lie in sales, engineering, entrepreneurship, or the arts, they’ll never realize it if they’re held back by their substance abuse addictions. That’s why they need high quality treatment centers to help them.
We know that at Cohn Media because we’ve spent a lot of time working with drug rehab centers and learning the best ways to help them by getting them new clients.
Call 866-578-4947 to speak with an SEO strategist about digital marketing services from Cohn Media, or keep reading to learn more about the channels you can use to reach more clients for your drug addiction treatment center.
1. SEO for rehab centers
Search engine optimization (SEO) is the process of improving your website and its general performance, so that it ranks better in Google search results. SEO includes a number of different steps that every rehab center should follow for a successful marketing and SEO campaign.
Optimizing your site begins with keyword research. That means you’ll use a platform like Google Keyword Planner to discover the different keywords that people are using to research your industry. It’s important to know those keywords so you and your audience uses the same language to communicate, which makes it easier for them to find you.
Then, you’ll use those keywords on different pages of your website, focusing on one to two primary keyword for each page. This will help your individual web pages rank whenever someone searches for a keyword that’s specific to your niche, and you can grab their attention instead of letting them go to your competition.
Beyond keywords, SEO also includes intuitive site design, efficient HTML coding, compressed images, embedded videos, and more. When you use all of these qualities together, you create a strong Internet presence for your substance abuse addiction treatment center that is sure to attract new clients. Call 866-578-4947 to speak with an SEO strategist here at Cohn Media about digital marketing services, or keep reading to learn more about the channels you can use to reach more clients from drug addiction treatment center marketing.
2. Content marketing for rehab centers
Content marketing is the process of creating individual pages or blog posts that provide in-depth, high quality information on a single topic for your viewers to enjoy. Content marketing is effective for two main reasons:
It expands the reach of your website to include more keywords.
It shows readers that you’re an authority in your specific industry.
Often people consider content marketing / blogging to be a part of SEO, but it’s become so important that the two concepts deserve to be discussed separately.
Creating content doesn’t have to be complicated. After you’ve researched your keywords, choose which one you’ll write about first, and then create an informative or useful page around that topic.
These pages should go in-depth, hovering around at least 1500 words each, so that you can explain key concepts to your potential clients. The more information you give them, the more they’ll recognize that you know what you’re talking about, and the more likely they’ll be to trust you. That trust is essential, especially in an industry as personal as rehabilitation.
You can also use keywords when you create new blog posts, which are usually more informal and contain more backlinks than in-depth pages. Blog posts are a great way to regularly update your site with good content so potential clients know when to check your site for new information and search engines can see that you’re maintaining an active web presence, therefor boosting you in search results.
Blogging is a specific part of content marketing that requires a lot of attention and dedication to perform well. Posts work best when they’re scheduled evenly throughout a week, and it pays to decide your topics far in advance. This gives you the chance to work ahead of schedule, so you never have to worry about writing posts when there are more important issues to handle.
Blog posts don’t need to be as long as your pages, but research shows that longer posts perform better in search engines than shorter ones. With that in mind, it’s in your best interest to go into as much detail as possible about your targeted keywords so potential clients can find you.
Reach more patients online
When you partner with Cohn Media, we’ll help you earn visibility for the keywords your target audience is searching, and earn more clients for your drug rehab business.
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3. PPC for rehab centers
Pay-per-click (PPC) is a form of digital advertising that allows you to display ads on a website like Google or Yahoo, but you only pay when a user clicks on your ad. Google has their own PPC platform & it’s called Google AdWords, which allows your website to display above or beside organic listings for a fee. It’s easily the most popular PPC network in the world, and it gives you the opportunity to reach more potential clients, before your SEO strategy starts showing results.
AdWords works on an auction system that runs every time somebody performs a Google internet search. You set the maximum dollar amount (“bid”) that you’re willing to pay per click, and your ad may or may not show up depending on your competitors’ bids as well. If you bid more than your competitor, you have a greater chance of showing up at the top of the list of the ads. If your bid is lower, then you’ll show up somewhere in the middle or bottom. or perhaps nowhere.
The important thing to remember about PPC is that you don’t pay anything for your ad to display; only when someone clicks on the ad. Again, the impressions that an ad makes on Google are totally free, and you only pay if someone clicks your ad.
So when someone chooses your ad, you have a chance to convert them into a lead and eventually a client. If they don’t, you don’t pay a cent.
PPC gives you an opportunity to grow when you use it with content marketing and SEO. While you’re working to get your website to rank in organic search results, you can use PPC to target your more difficult keywords. You pay for a handful of clicks now to bridge the gap between making your content rank, and having it rank well, which helps attract clients while you’re still building your online reputation, backlink profile, domain authority and SEO.
Once you’re established, you can also use PPC to reach people who search for the highest-competition keywords in your industry and niche. If that’s the case, a strong, ultra-targeted PPC campaign could be worth the extra spending to generate the leads from those high-traffic, high-converting Google searches.
Keep in mind when you plan to use PPC as a drug rehab marketing strategy, you’ll need to become LegitScript certified. This certification process vets all rehab center ads to ensure that they’re not scamming those people seeking high-quality treatment. You’ll need to apply for a certification if you plan to advertise on Google or Facebook.
4. Google My Business for rehab centers
Registering your treatment center profile with Google My Business is one of the most effective ways to reach your local searchers and customers. It helps your drug rehab center show up in the results of location-based Google searches so potential clients can see that you’re close to their location. You can also use it to list your drug rehab center’s name, address, phone number, and office hours to give essential information in one convenient location.
They key advantage of Google My Business is mobile searches. Mobile searches account for nearly 80% of all searches, and most of those are for local businesses. So when someone’s on the move, and they research drug rehab centers on a smartphone / mobile device in your area, you can show them that you’re the most convenient and popular solution.
When you use Google My Business with the other strategies on this page, you have a huge opportunity for great success in search engine results pages. That’s because your SEO and content marketing initiatives will help your pages rank great in organic Google results, your PPC campaign will help you display for competitive keywords in your industry, and your Google My Business account will help you reach your local searchers! All in all, this means you’re taking up three spots on a Google search results page, and that’s three spots that you deny your competitors!
5. Email marketing for rehab centers
Email marketing is the process of sending email messages to interested leads to encourage them to come back to your website and convert to intakes for your rehab. It’s one of the best forms of lead nurturing, and it can make the difference between someone abandoning your site or becoming a paying client eventually.
It’s important to note that email marketing is not spam. Email marketing engages people that want to hear from you and your business. You make sure they want to hear from you by asking for their name and email address via an “opt-in” subscription form, so you never bother people with unsolicited messages.
One of the keys to email marketing is making it easy for clients to unsubscribe from your email messages anytime they want. While it may sound counter-intuitive, it’s actually beneficial for you and your recipients. If someone doesn’t want to hear from you anymore, then they aren’t a qualified lead anymore. And if you keep sending them unwanted messages, you’ll develop a reputation for spam and unethical practices. You might as well let them go!
In addition, email marketing is also a great opportunity for A/B testing and optimization because you can use email to see what subject lines get the most people to open your messages, what kind of body text keeps them engaged, and what links make them return to your site. With all of that data, you can optimize your emails to get the best possible results every time you send them and hopefully convert them into paying customers at your drug rehab facility !
Want to speak with an expert? Call us at 866-578-4947
Cohn Media Specializes in Addiction Treatment Center Marketing & SEO
If you’re too busy running your addiction treatment rehab center to manage an entire SEO / marketing strategy, Cohn Media is here to help! Our talented team of Internet marketers and SEO specialists knows how to make your drug rehab center stand out online so you can get more business and help those who need it most. When you partner with Cohn Media, we believe that your success is our success, and that’s why we’ll work hard for you.
Are you ready to get more clients for your drug addiction treatment center? Contact us today to create a marketing strategy for your unique needs. We help rehab & addiction treatment centers grow!
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